Mary Harpin
Lead Content Strategist & UX Writer
Bio
I'm a content strategist and UX writer with 10+ years of experience creating clear, scalable content systems for complex digital products and platforms. I specialize in helping organizations connect the dots between user needs, business goals, and content performance, whether that means mapping an end-to-end content strategy or rewriting a single flow to boost clarity and conversion. If you’re looking for someone who can lead content from strategy to execution with a focus on usability, growth, and cross-functional alignment, I’d love to connect.
“Mary’s work on our campaign resulted in an astounding 48,000% increase in landing page views—from just 60 views between January and February to 31,000 views between March and April. This remarkable achievement underscores Mary’s expertise and ability to drive substantial engagement through strategic content editing and optimization.”
Samples
Mary Harpin | Content Strategist and UX Writer
Medtronic
Product Launch — Medical Device
Project: Content strategy, information architecture, and SEO-rich UX writing for end-to-end campaign promoting a product launch.
Medtronic recently launched aDBS with Brainsense technology, a deep brain stimulation implant designed to sense a patient’s symptoms and adjust deep brain stimulation according to their needs.
32,000 page views and ~4,300 contact form clicks
Zen Planner
Member Retention | SAAS product
Project: End-to-end strategy and writing for a campaign to stragetically target niche fitness studios. The project included UX writing for social posts, web content, and creating downloadable guides to optimize conversions, drive engagement and provide value to customers using Zen Planner’s SaaS system.
Medtronic
digital campaign | Surgical technology suite
Project: Led UX content and asset development, aligning technical messaging with audience needs. Oversaw development; provided strategic guidance on web best practices to ensure clarity, engagement, and performance across devices.
Average time on page of 4:49; 100% video completion rate across 484 views; 40 gated document downloads
Image credit: Sherown Williams
Craig Hospital
Web Content | Specialty Hospital
Project: Curate web content for launch; interview and write compelling patient stories to engage, offer hope, and build trust in Craig Hospital’s neurorehabilitation programs.
“After I started getting some movement back,” he said, “then I felt [rehabilitation] was in my hands. I was responsible to push harder to do things.” Tapping into the same fierce determination that drove him as an athlete, Williams said his happiest time at Craig was was when he and his therapists were pushing to do more and achieve more."
Jeppesen
microsite strategy and ux | Aviation
Conceptualized, pitched, co-wrote, and edited a gated offer for Jeppesen’s digital solutions microsite, including innovative navigation products. Wrote content for microsite.